Earlier today (June 11), British soccer player David Beckham launched the new Fall/Winter Emporio Armani underwear campaign in London yesterday. David shares, �I don�t mind taking pictures in my underwear. It�s when the pictures are unveiled, like today, that it�s a bit embarrassing.�
Rocking a tiny pair of black undies and a mean poindexter hair do, a semi naked photo of David will now be on display at Selfridge's.
"I am very excited that David Beckham�s new campaign image was unveiled exclusively in his home country -- and where better than at such an iconic retail destination as Selfridges."
Beckham was recently accused of cheating on his wife Victoria with a Hungarian model. He vehemently denied it. The couple will celebrate their 10-year wedding anniversary in July.