Users upload their photos on Celebuzz.com and Kim picks her top five "real girls" and her top five drag queens with the ten finalists going head to head (or breast to fake breast) on Kim's official site where users vote for their favorite and pick a winner.
In addition to being anointed QUEEN OF THE KIM's, the winner will receive a personal phone call from Kim and a fantastic assortment of goodies that every girl (or drag queen) would flip their wig over including, a tiara, a new wig, false eyelashes, butt pads, and a great assortment of jewelry and make-up personally handpicked by Kim!
Source: thesuperficial.com